Prempro

Levesque has attended auctions in Canada and the upper Midwest and purchased anywhere from six to 42 foals, depending on the amount of money he has available.

"We were the first group to bring Premarin horses to New Hampshire, and the second group to bring them to New England," said Levesque.

Such is its national reputation that, after research, Mary Tyler Moore adopted two Premarin foals from E.P.O.N.A.

"I think we’re known nationally more than locally," said Levesque.

That seems to be changing, as the New Hampshire Horse Council recently named Levesque its Horse Person of the Year.

Volunteers such as Marsha Smith of Raymond said they are looking forward to helping with this new chapter at E.P.O.N.A.

"I think this program not only helps people here for therapeutic riding, but it helps the people who are here to help the horses and kids," she said.

Smith suffers from lupus and said that her volunteer work has strenghtened her physically and emotionally.

"Ron, E.P.O.N.A.

and the horses have given my life back to me," she said.

"When I started here a year ago I could hardly do anything.

Now I’m walking and riding." "If you talk to volunteers," said Levesque, "you find that E.P.O.N.A.

does rescue horses, but it also rescues people.

I think it has a lot to do on a spiritual basis with our namesake." Levesque said he hopes to build a permanent facility in three or four years.

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Such ads don't have to mention any drug risks.

Sports figures such as Jack Nicklaus and movie stars such as Sylvester Stallone are among dozens of famous people that have been on TV in recent years urging consumers to ask their doctors for specific prescription drugs for everything from depression to cancer.

Now more of those celebrities want to make you "aware" of problems you might not know about or even have.

Experts say the shift is because of concerns over medication safety and criticism from medical and consumer groups that ads minimize drug risks.

They also point to talk in Congress about new regulations, possibly banning consumer ads until a drug has been on sale for a year, allowing time for rare side effects to emerge.

"Definitely there has been an increase in spending" on disease awareness ads this year, said Stu Klein, president of Quantum, a health-care advertising company in Parsippany.

"What 2005 will probably show is that percentage going up." Ad-spending monitor TNS Media notes consumer drug ad spending, which totaled $4.4 billion in 2004, actually dipped 1.5...

Such ads don't have to mention any drug risks.

From sports figures like Jack Nicklaus to movie stars like Sylvester Stallone, dozens of famous people have been on TV in recent years urging consumers to ask their doctors for specific prescription drugs for everything from depression to cancer.

Now, more of those celebrities want to make you "aware" of problems you might not know about or even have.

Experts say the shift is because of concerns over medication safety and criticism from medical and consumer groups that ads minimize drug risks.

They also point to talk in Congress about new regulations, possibly banning consumer ads until a drug has been on sale for a year, allowing time for rare side effects to emerge.

"Definitely there has been an increase in spending" on disease awareness ads this year, said Stu Klein, president of Quantum, a health care advertising company in Parsippany, N.J.

"What 2005 will probably show is that percentage going up." Ad spending monitor TNS Media notes consumer drug ad spending, which totaled $4.4 billion in 2004, actually dipped 1.5 percent i...