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Gynecologists Recommend Replens Vaginal Moisturizer: JAMA and US ...

... Twenty-one percent of The results suggest that many women on placebos might have gone through natural menopause during the study and been better off for it.

"Although estrogen can have positive effects such as reducing the risk for fractures, hormone therapy should not be used routinely because it appears to increase women's risk for potentially life-threatening clots that block blood vessels, stroke, dementia and mild cognitive impairment," according to a task force supported by the HHS Agency for Healthcare Research and Quality.

Many women "medicalize" menopause and are too quick to turn to estrogen therapy to treat its symptoms, such as night sweats, hot flashes, and vaginal dryness, according to an independent panel convened by the National Institutes of Health.

More emphasis needs to be placed on non-prescription methods, such as Replens Long-Lasting vaginal moisturizer, which is proven in clinical trials for addressing symptoms of menopause.

Vaginal dryness ranks among the 10 most common problems occurring during menopause.

Twenty-six percent of women aged 50 and above experience irritating, recurring vaginal dryness, compared to half that for women under 40.

"Millions of women suffer from vaginal dryness, a real problem that affects and interferes with their daily lives....

A new celeb twist in ads

...Ladd's subtle promotion is the latest twist in the 7-year-old practice of celebrities promoting drugs, whether they use them or not: Rather than pitch a specific medicine, the celebrities make you "aware" of suffering you might have overlooked and usually point you to a Web site sponsored by a company selling a treatment for that condition.

Such ads don't have to mention any drug risks.

From sports figures like Jack Nicklaus to movie stars like Sylvester Stallone, dozens of famous people have been on TV in recent years urging consumers to ask their doctors for specific prescription drugs for everything from depression to cancer.

Now, more of those celebrities want to make you "aware" of problems you might not know about or even have.

Experts say the shift is because of concerns over medication safety and criticism from medical and consumer groups that ads minimize drug risks.

They also point to talk in Congress about new regulations, possibly banning consumer ads until a drug has been on sale for a year, allowing time for rare side effects to emerge.

"Definitely there has been an increase in spending" on disease-awareness ads this year, said Stu Klein, president of Quantum, a health care advertising company in Parsippany, N.J.

"What 2005 will probably show is that percentage going up." Ad spending monitor TNS Media notes consumer drug ad spending, which totaled $4.4 billion in 2004, actually dipped 1.5 percent in th...

Celebrity drug ads point to Web sites

...Ladd's subtle promotion is the latest twist in the seven-year-old practice of celebrities promoting drugs, whether they use them or not: Rather than pitch a specific medicine, the celebrities make you "aware" of suffering you might have overlooked and usually point you to a Web site sponsored by a company selling a treatment for that condition.

Such ads don't have to mention any drug risks.

From sports figures such as Jack Nicklaus to movie stars such as Sylvester Stallone, dozens of famous people have been on TV in recent years urging consumers to ask their doctors for specific prescription drugs for everything from depression to cancer.

Now more of those celebrities want to make you "aware" of problems you might not know about or even have.

Experts say the shift is because of concerns over medication safety and criticism from medical and consumer groups that ads minimize drug risks.

They also point to talk in Congress about new regulations, possibly banning consumer ads until a drug has been on sale for a year, allowing time for rare side effects to emerge.

"Definitely there has been an increase in spending" on disease awareness ads this year, said Stu Klein, president of Quantum, a health care advertising company in Parsippany, N.J.

"What 2005 will probably show is that percentage going up." Ad spending monitor TNS Media notes consumer drug ad spending, which totaled $4.4 billion in 2004, actually dipped 1.5 perc...

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